Building the right things, the right way.
I create digital experiences that drive business growth and add value to users. With my strategic thinking, and user-centered design approach, I bring value to development teams.
My track record includes successful projects where I solved complex problems with elegant solutions. I excel at collaborating with product managers and tech leads translating business goals into engaging designs that are broken down into feasible iteration scopes.
Product Discovery
I collaborate with product managers and researchers around the planning and executing of thorough research activities aimed at gaining deep insights into user or business problems. When identifying product opportunities to achieve our objectives, I craft design concepts that stem from collaborative workshops like Design Sprints and iterative validation rounds with users, the development team or internal experts.
User experience design
I’m an expert in UX design, specializing in simplifying digital product use. With a focus on creating branded experiences through user-centered interfaces, I help development teams implement user-friendly features. With extensive experience in both B2C and B2B applications across varied industries, I excel at delivering business value and effectively solving user problems.
Prototyping & testing
I create interactive prototypes of digital products to visualise new concepts and validate them during user testing. By translating ideas into tangible prototypes, I can efficiently gather valuable feedback from users to ensure that final products meet their needs and expectations. This process allows for early identification and resolution of usability issues, ultimately leading to the development of user-friendly and successful digital solutions.
My articles
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Working as an in-house product designer vs. as a design consultant
Five benefits I experienced of working as a designer inside a company’s product team, compared to being hired as a design consultant on a project base.
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How to kick-off Discovery Sprints, reframe a problem and align your team
My experience of how designers can facilitate workshops and async project documentation to best empower Agile teams to build the right thing.
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8 tips on how to design data-driven experiences
How to have the greatest impact on users when designing products that include data visualisations, like making data actionable, contextual and allowing users to drill down into hierarchies.
